A Facebook page is useful, but most contractors still need a website. A website is yours, it shows up properly in Google and AI search, it can hold service pages and a quote form, and it looks more established to customers checking you out. The best setup is both: a website as your home base and social pages pointing to it.
What a Facebook page does well
It is free, quick to set up, and good for sharing recent jobs and getting reviews from people who already follow you.
Where a page falls short
You do not control the layout, people need to scroll through posts to find basic information, and it is weaker for search: a homeowner searching “roof repair in Leeds” is much more likely to land on a website with a roof repair page.
The simple answer
Keep your social pages, and add a small, fast website with your services, areas, photos and a quote form. Link them together.
Common questions
Is a Google Business Profile enough?
A Google Business Profile is very valuable for local searches and maps, and every trade business should have one. It works best alongside a website, which it can link to.
How small can a contractor website be?
Five pages is enough for most: home, services, a special page such as emergencies or projects, about, and contact.